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Promotional Materials
The PFHCB mandate includes the promotion of fish harvesting as a professional occupation and viable career. Over the past couple of years, the Board has undertaken several initiatives aimed at raising the profile of fish harvesters and their industry.
If you have a comment or question about the following promotional materials, or if you have a suggestion for future initiatives, please take the time to contact us.
This 15-minute promotional video is an edited version of a television episode produced for The Fishery Now.
The video entitled "Newfoundland & Labrador Fish Harvesters: Professionals and More..." takes a look at the Professional Fish Harvesters Certification Board (PFHCB), its objectives and criteria, and its role in establishing the Province's commercial fishery as a professional occupation. It focuses primarily on professional fish harvesters themselves; the skilled nature of their work, their vast contribution to the economy and communities of our province, the strides being made to improve safety in their dangerous industry, and the changing attitudes toward fish harvesting as a business and respected career.
During 2002 the Board launched a promotional poster, entitled "Fishing - Do you have what it takes?" The poster is aimed at portraying fish harvesting as a professional progressive occupation, making an enormous contribution to our provincial economy and culture - past, present and future.
It has been mass-produced for distribution to schools, industry-related offices, fish harvesters, and the general public. Actual size is 23" by 36", and it is now available free of charge to anyone who would like a copy. Contact the Board office for details.
Click here for a larger version of the poster
In 2004 the Board initiated the development of a print ad campaign. The ads aim to stress the economic and social value of the fishing industry to our communities and province, and the extensive knowledge and skill required to be a professional fish harvester."
This is the first of two such ads that the Board will be running periodically in newspapers and industry magazines.
Click here for a larger version of the poster
During 2003 the Board aired two 30-second television advertisements. The ads were initially run from March - June, and are part of an ongoing effort to raise the profile of professional fish harvesters and their profession.
This ad attempts to portray the multitude of skills required to be a professional fish harvester, and promote fish harvesting as a professional occupation.
Dial-Up (56k) Cable/DSL (100K) Cable/DSL (300K)
This ad is intended to reveal the economic and social value of the commercial fishery, and the immense contribution of fish harvesters.
Dial-Up (56k) Cable/DSL (100K) Cable/DSL (300K)
NOTE: You must have Real Player installed to view these videos.
Click here to download the lastest version.